5DEV Minimum Advertised Price (MAP) Agreement

Minimum Advertised Price (MAP) Policy Agreement


1. Introduction

To protect the integrity and value of our brand, 5DEV ("Brand") has established a Minimum Advertised Price (MAP) Policy. This policy is designed to ensure fair competition and maintain the premium perception of our products in the market.

2. Scope

This MAP Policy applies to all authorized resellers, dealers, and distributors ("Resellers") of 5DEV products in the United States. The policy covers all forms of advertising, including but not limited to, print ads, online ads, social media, email marketing, and any other promotional materials.

3. MAP Guidelines

  • The MAP for each product is specified in the 5DEV price list provided to Resellers. These prices may be adjusted by the Brand at its sole discretion.
  • Resellers are not permitted to advertise 5DEV products below the MAP set forth by the Brand. This includes any advertised price, whether direct or implied, through discounts, rebates, or other promotions.
  • The MAP policy does not establish the actual resale price. Resellers retain the right to determine their own resale prices.
  • Advertising phrases such as "call for price," "email for price," "lowest price," or "add to cart to see price" are considered violations of this policy if the final advertised price is below MAP.

4. Policy Compliance

  • 5DEV will monitor Reseller advertisements to ensure compliance with this MAP Policy.
  • Resellers found in violation will receive a notification to correct the advertised price within [number] business days.
  • Continued non-compliance may result in penalties, including suspension or termination of the Reseller's account and the loss of the right to sell 5DEV products.

5. Exemptions

  • The MAP Policy does not apply to in-store promotions that are not advertised online or in print.
  • Clearance or discontinued items may be exempt from this policy with prior written approval from 5DEV.
  • Promotional campaigns with discounted pricing below MAP may be allowed with express written consent from 5DEV.

6. Policy Amendments

5DEV reserves the right to modify, suspend, or terminate this MAP Policy at any time. Any amendments will be communicated in writing to all Resellers, and it is the responsibility of the Reseller to ensure they are compliant with the most current version of the policy.

By becoming an authorized 5DEV Dealer you agree to our MAP Policy.